DescriptionInfoblox is seeing a Community and Product Marketing Manager to join our Product Marketing team in Tacoma, WA. The position can also be remote based. You will have overall responsibility for all aspects of the Infoblox community and product marketing for Infoblox services. You will be the advocate for Infoblox on our community site, and will create content, respond to comments, answer questions, community persona and actively reach out to customers within the online community. You will be dealing with customers, prospects, and influencers to boost awareness of the company, and establish a relationship with them. You will be responsible for driving internal engagement to ensure that our support specialists and subject matter experts engage, respond to inquiries and provide thought leadership content that can be shared through the community. You will also have the responsibility of defining the role of community in the world where Infoblox delivers cloud based security and networking solutions.

In this role you will have the opportunity to expand your skills and be the product marketing lead for some of Infoblox’s service offerings that include Professional Services and specialized support packages.

Responsibilities:

Lead the development of a community strategy coupled with an execution plan that aligns with Infoblox go-to-market prioiritesManage program budgets and implementation teams

Conceive and implement programs to grow the Infoblox user community reach

Respond to and help customers or identify resources within the company to respond to community queries in a timely manner

Write or curate content, with engaging text, images and video content multi-platform use

Build visibility and credibility by attending and moderating forums

Engage with and build relationships with customers, potential customers, key influencers, analysts and journalists relevant to Infoblox

Analyze community performance, listen to relevant conversations, provide insight to the company and lead improvements based on performance, online reviews and feedback

Optimize content to maximize traffic into community

Analyze digital trends data to better understand customer buying behavior, content consumption and engagement

Analyze Infoblox data to identify key market trends, customer behavior and buying habits

Drive development of thought leadership content to create engagement with press, media and analysts

Liaise with marketing, product marketing, product management, support and sales to stay updated on new products and initiatives

Evangelize the Infoblox Community inside and outside of Infoblox

Requirements:

10+ years of experience and successful management of technical, B2B user communities and / or other customer programsProven experience as a community and / or social media manager

Experience managing community initiatives, online forums, creating events and newsletters

Hands on experience with social media and / or community

Demonstrated knowledge of key trends in user communities

Demonstrated experience in conceiving and implementing campaigns to grow community

Highly motivated and exhibits a high degree of independence, initiative and focus on quality

Organizes, prioritizes and manages multiple projects in a deadline-driven environment

Works effectively with global teams and demonstrates the ability to engage and lead/influence others with an adaptable style, while still achieving business goals and objectives

Analytical skills to identify, track and develop insights from community metrics

Excellent background in data analytics and demand analysis

A flair for creativity and demonstrated ability to create ideas

Excellent written and verbal communication skills

Detail oriented and meticulous in execution

Working experience with Lithium or equivalent platform

Experience in security and networking industries is a plus

Education:

Bachelor’s degree in Marketing or relevant field Knowledge of digital marketing a plus

Perks:

Work with a world class Product Marketing team in a rapidly growing companyCareer path with opportunities to grow

Discretionary Paid time Off policy to promote a healthy work/life balance

Newly remodeled office with state of the art amenities located in the heart of Tacoma, close to transportation and city life

Cross functional break room stocked with snacks and drinks

Assigned, dedicated personal workspace

And many, many more perks!

Source: Working Nomads


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