Digital Marketing Coordinator | Informa Engage – Southfield, MI or Remote
Informa Engage is seeking a motivated Digital Marketing Coordinator to join our marketing team to provide digital campaign development and social content creation. This individual must be willing to roll up their sleeves and take on all marketing-related tasks, big or small.
In this role you will:
Support the Industry & Infrastructure marketing team by creating amazing visual campaigns
Create and design responsive HTML emails, multimedia, digital ads and social creative based on customer and event campaigns.
Help with posting social content to drive engagement.
Assist in creating sales collateral/material to ensure material is streamlined and consistent across the group.
Maintain and update the WordPress websites across the group
Building high-converting landing pages to promote our events and product launches;
Ensure that all content and creative is on-brand and consistent in terms of style, quality and tone to effectively communicate our vision.
Pull weekly Eloqua, Omniture and Social Media reports to gauge the success of marketing efforts and user trends.
What you will need to succeed:
1 to 3 years' experience in a hands-on digital media role
Must have excellent creative and design skills
Proficient in Adobe Creative Suite (Photoshop, InDesign, Illustrator) is a must and ability to edit video is a plus.
Ability to design HTML responsive design emails.
Excel, Word, PowerPoint/Google Slides
Social and SEM experience a plus
Ability to work independently and to take ownership, as well as to be an effective team member
Who we are:
We connect B2B marketers with millions of buyers globally. Informa Engage is Informa's marketing services business, engaging professional, business-to-business buyers to deliver results for marketers.
It has an international audience reach, sophisticated marketing and deep knowledge of specialist Vertical markets, working across Informa's range of niche Vertical communities including Agriculture and Aviation, Financial Services, Health & Nutrition and more.
Informa's Business Intelligence (BI) division provides specialist data, intelligence and insight to our customers, helping them make better decisions, gain competitive advantage and enhance return on investment. BI has a valuable portfolio of digital subscription products, providing business critical intelligence to global, regional and niche communities within six core industry sectors: Pharma & Healthcare; Finance; Telecoms, Media & Technology; Transportation, Industry and Infrastructure and Agribusiness & Commodities.
Informa is committed to equal employment opportunity for all employees and applicants for employment without regard to age, color, creed, disability status, gender, national origin, race, religion, sexual orientation or veteran status, or any other legally protected status.
What makes Informa different:
Access to a global community of colleagues, brands and opportunities
Competitive Benefits with 401k match
Generous vacation days, 9 company holidays and time off to volunteer!
Work- Life Balance
Paid parental leave
Source: Working Nomads
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